Operational notes from the field
Notes.
Short, opinionated essays on running operations, AI workflows, and the calls you can't outsource. Written for agency operators and founders who'd rather skip the playbook.
01
You’re Using AI to Cut Costs. It Should Be Buying You Innovation Capacity.
26% of CEOs cut costs with AI. 22% saw costs rise. Why cost-cutting is the wrong target, and how to convert AI efficiency into…
AI Workflows
Sep 2026
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02
72% of CEOs Plan to Hire More Fractional Leaders — Here’s the Operating Model That Works
$5.7B Global fractional-executive market, growing 14% a year 72% Of CEOs plan to increase their use of fractional executives 46% Year-over-year growth in demand…
Operations
Aug 2026
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03
Reading a fast-scaling agency before it scaled again
A fast-growing Budapest performance agency had outgrown the way it was run. Scaling on every front at once, it had never stopped to define…
Case Studies
Jun 2026
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04
What operationally legible agencies look like
Three signals you have lost the operational picture, and the first thing to do about it.
Operations
Apr 2026
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