Operational notes from the field
Notes.
Short, opinionated essays on running operations, AI workflows, and the calls you can't outsource. Written for agency operators and founders who'd rather skip the playbook.
01
Reading a fast-scaling agency before it scaled again
A fast-growing Budapest performance agency had outgrown the way it was run. Scaling on every front at once, it had never stopped to define…
Case Studies
Jun 2026
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02
What operationally legible agencies look like
Three signals you have lost the operational picture, and the first thing to do about it.
Operations
Apr 2026
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